Easy integration of Kriya Payments with P4D for B2B Buy Now Pay Later

P4D is a UK-based digital freight forwarder, offering instant access to road, sea and air freight services. Once a customer provides their shipping requirements, P4D will intelligently display a set of services that best suits their needs. Enabling tracking of goods from collection through to delivery. P4D has partnered with Kriya to integrate their Kriya Payments embedded finance platform, offering B2B Buy Now Pay Later (B2B BNPL) to their customers.

This integration has been successful in enhancing the buying experience for P4D's customers, with benefits such as increased conversion rates, higher customer loyalty, and better cash flow.

Benefits of B2B BNPL for marketplaces

Providig B2B BNPL to customers can be a game-changer, especially in the competitive e-commerce landscape. It can help to reduce the financial burden on customers by offering them flexible payment options. This, in turn, increases the likelihood of completing a sale and encourages repeat business. Additionally, B2B BNPL can help to improve cash flow for both the marketplace and its customers.

Kriya Payments integration with P4D

Kriya Payments integrated with P4D to offer B2B BNPL to their customers through multiple sales channels, including online, telephone, and monthly invoicing. The integration process was completed in 4-6 weeks by 1-2 developers, which included all their sales channels. P4D's sites are bespoke to their business needs, therefore requiring a direct API integration with Kriya Payments enabling full flexibility to tailor the Kriya’s offering to their customers.

Online sales

For online sales, Kriya Payments offered a standard Payments Journey at the guest checkout. P4D’s buyers do not have to be pre-registered with Kriya and can be assessed for a limit instantly. This makes the buying process simple and seamless, with customers having the flexibility to choose B2B BNPL at the checkout.

Telephone sales

For telephone sales, an inbound call is made for a quote, and if agreed upon, an invoice is sent with a Payments Journey link. Once completed, the sale is confirmed. This process offers the convenience of B2B BNPL while still allowing for personal communication between the seller and buyer.

Monthly invoicing

For monthly invoicing, P4D utilises Kriya's API to log invoice amounts against buyer limits. There is no Payments Journey, and no interaction from the customer with Kriya. This offers customers the flexibility to pay on a monthly basis while still keeping the buying process simple and straightforward.

"Kriya's integration team were brilliant, making the process of integrating their B2B Buy Now Pay Later platform with our bespoke sites simple and effortless. Our customers now have access to flexible payment options across multiple sales channels, which has undoubtedly helped to boost our sales. We couldn't be happier with the results!" - Tom Smith, CTO

P4D's Dashboard and Autoflow feature

To make it easy for their customers, P4D have included functionality  to log quotes and generate Payment Journey links for invoices. This feature helps to streamline the buying process and offers a better customer experience. Additionally, P4D is using Kriya's autoflow feature to offer credit to their customers via telephone consultations. This allows for the seamless integration of B2B BNPL into the sales process.

In summary

The integration of Kriya Payments embedded finance platform with P4D has been successful in providing B2B BNPL to their customers through multiple sales channels. The ease, simplicity, and flexibility of the integration process have allowed P4D to enhance their buying experience while still offering customers the convenience of B2B BNPL. With the added benefit of improved cash flow and increased customer loyalty, the easy integration has been a valuable addition to P4D's e-commerce offering.

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