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Keep business flowing brilliantly

Call on a suite of fluid financial services, integrated with your business on a single platform.
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B2B, on your terms daily
Get payments
Let cash flow, seamlessly
Get lending
Grow with confidence
Get authentication

Why get started with Kriya?

Kriya is a brand new toolkit for business from a leading fintech with twelve years at the industry’s cutting edge. We put smarter payments, lending and authentication right at your fingertips. So you can focus on goals and growth – not distractions and delays.

Kriya is the new name for MarketFinance. We are a fintech platform that keeps business flowing brilliantly by providing frictionless access to payments, credit and working capital through seamless integrations and instant credit decisions.
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Keep customers sailing through checkout, with flexible payment and credit options. You're paid instantly, your buyers pay us how and when it suits them, and the market keeps moving.

All quick, consolidated and trackable.

Meet Kriya Payments

Materials Market is a B2B building materials marketplace bringing B2B buy now pay later to construction. By offering Kriya Payments online at checkout, Materials Market is transforming the traditional industry.

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Moorish Dips felt pressure on their cashflow and working capital due to long payment terms from supermarkets. An invoice finance facility allowed access to funds tied up in their invoices so they could focus on scaling the business.

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Call on flexible lending right when you need it, whether your goal is to bridge a gap in your cash flow or invest in future growth.

Meet Kriya Lending


Get customers into your system faster and more securely. So you have less risk and more time for growing your business.

Meet Kriya Authentication

Customers we're proud to serve

Power-up your business

The numbers speak for themselves


B2B Payments processed
More on Payments


Credit advanced to suppliers and buyers
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Transactions processed
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Hot off the press

Highlights from recent months. Thought pieces, good-to-know information, and business wisdom from our community.
Kriya Payments
Mar 1, 2023
Kriya Payments is available in 42 countries

Kriya Payments’ global expansion

Kriya Payments makes B2B buy now pay later available in 45 countries. Hear from our General Manager to learn how we approached the challenge and how it benefits our customers.

Martina Trifonova
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Kriya Payments
Mar 23, 2023
Integrating with Kriya Payments

Ways to integrate embedded finance with Kriya Payments

B2B businesses can integrate embedded payments with Kriya in three ways depending on the level of customisation they want, turnaround and technical capabilities

Kriya Team
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Kriya Payments
Jul 12, 2023
This blog post shares how integrating with Kriya's B2B embedded finance module allowed Prestashop to increase sales by offering customers seamless checkout experiences and flexible payment options.

Boost Sales with Flexible Payment Options and Kriya's B2B Embedded Finance Platform

Discover how integrating Kriya's B2B embedded finance module on Prestashop can help increase sales by offering customers seamless checkout experiences and flexible payment options.

Kriya Team
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Industry Insights
Mar 22, 2023
Kriya's risk approach

Kriya’s risk approach in uncertain times

Our Chief Risk Officer, Michael Hoare reflects on the current economic landscape from the Risk team perspective

Michael Hoare
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Kriya Payments
Jan 18, 2023
Flexible payment options for B2B eCommerce WooCommerce businesses with Kriya.

More flexible payment options for WooCommerce B2B eCommerce stores with our Kriya plug-in

WooCommerce B2B stores can now easily add business buy now, pay later options within their eCommerce checkout thanks to the Kriya Payments plug-in

Muks Iqbal
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UK Embedded Finance Index 2022

New Research: UK Embedded Finance Index 2022

New Kriya research shows high levels of awareness of Embedded Finance among UK B2B SMEs. But with implementation intent being 3 years on average, this means thousands of UK firms are leaving money on the table.

Kriya Team
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Industry Insights
Jan 12, 2023
What is open banking and how does Kriya use it?

How Kriya uses open banking to make accessing credit even easier for businesses

At Kriya we use open banking to help our customers access credit and support their business even more seamlessly. In this blog post we break down the what, why and how of open banking.

Nikhil Shah
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Kriya keeps good company

Our products are built on partnerships developed over twelve years in the business. Together we’re in good hands with backers like these.
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Built for, and with, the business community

Integrating our platform into the heart of your business makes good things happen – and great things possible.