Fractory is a one-stop-shop for on-demand manufacturing services. Thanks to Kriya they no longer have to offer credit themselves – reducing risk, stabilising cash flow and increasing efficiency.
Goal
Region
United Kingdom
Industry
Manufacturing
The Challenge
Offering credit by themselves which resulted in high risk on their balance sheet, unstable cash flow and low efficiency
The Solution
B2B buy now pay later at checkout with Kriya Payments
Fractory’s experience integrating B2B buy now pay later with Kriya Payments
At Kriya, stellar customer service is embedded in our DNA, and it all starts with implementation. Check out this customer story to learn more about the experience of one of our latest customers, a metal fabrication marketplace, Fractory.
Fractory: a one-stop-shop for on-demand manufacturing services
Fractory is a leading on-demand manufacturing platform that offers a comprehensive range of services to businesses of all sizes. With their one-stop-shop approach, Fractory enables customers to discover, compare, and fulfil production orders efficiently, regardless of batch size. By partnering with companies equipped with specialised manufacturing equipment, Fractory optimises the utilisation of available capacity, helping businesses accelerate their return on investment for expensive machinery investments.
Their model is a bit unusual for a marketplace as they’re a seller themselves. They collect orders from the buyer, find a fitting supplier and resell the product to the buyer.
Why they looked for an embedded finance partner
Fractory saw the need for credit right away and in fact 50% of their orders had extended payment terms, with repeat buyers having the option to pay in 7, 14 or 30 days. However, they were funding this solution themselves which had a couple of disadvantages.
Firstly, it’s risky – as a marketplace they don’t have the same level of risk experience as a fintech with 10 years of fraud detection behind their belt. It’s also cash intensive, making their cash flow more unstable. Additionally, it ate up a lot of the team’s time as all the credit assessments were done manually.
Choosing Kriya Payments
This is why Fractory turned to Kriya. Our B2B buy now pay later solution provides a lot of flexibility and saves heaps of time for the team. They were particularly impressed by our automated credit assessments – a massive upgrade from manual verification.
Fractory decided to go with the Direct API integration, taking advantage of the full capabilities of Kriya Payments. The solution fits with their business needs, facilitating online orders along with a back office solution (aka telephone).
With Kriya buyers can choose to pay at the end of the following month, ensuring their cash flow isn’t blocked and they can focus on running their business. When a customer registered with Fractory they’re assigned their credit limit. We already mentioned the perks for the marketplace, but what’s great for the customer is that they have a full understanding of their options when they get to the checkout, no need to apply and wait around. And if their credit limit isn’t enough to cover the full order they can prepay for a portion of it.
“The integration process was very smooth, the team’s level of professionalism and efficiency in addressing issues left us thoroughly impressed. The team was well-prepared and had a strong understanding of the product.” - Tibor Kadar, CFO
Impact of Kriya Payments
From initial call to go-live the process took less than 2 months and the Fractory team is already feeling the impact. They’ve experienced rapid user uptake with 30% customer adoption in their first three months of being live. This undeniable success shows that when done correctly you can see amazing results. We can only imagine the impact we’ll see going forward!
"The integration process was very smooth, the team’s level of professionalism and efficiency in addressing issues left us thoroughly impressed. The team was well-prepared and had a strong understanding of the product."
