From natural energy to national shelves – and now, to scalable cash flow with Kriya
Goal
Maintain liquidity while scaling supermarket listings and fulfilling larger retail orders
Region
United Kingdom
Industry
FMCG | Sports Nutrition
The Challenge
Growth at scale with extended retailer payment terms
The Solution
Unlocking cash through Invoice Finance to reinvest directly into growth
The Challenge
With products stocked in Sainsbury’s, Tesco, Morrisons, Ocado, and more, TRIBE has become one of the UK’s fastest-growing sports nutrition brands. But growth at this scale often comes with extended retailer payment terms – sometimes 45 days or more.
As monthly balances to supermarkets grew to £1m+, TRIBE needed a way to bridge the working capital gap between product delivery and payment – ensuring production and fulfilment could keep pace with demand.
The Solution
Through Kriya Invoice Finance, TRIBE is able to unlock cash tied up in unpaid invoices and reinvest it directly into growth.
By financing invoices immediately after dispatch, TRIBE maintains smooth cash flow across supply chain and production cycles.
This flexibility allows TRIBE to:
- Fund major supermarket orders without waiting for payments
- Expand listings across leading UK retailers
- Manage seasonality and stock build efficiently
- Stay focused on scaling rather than cash constraints
TRIBE: Natural energy, national reach
Founded in 2015 by Rob Martineau and Tom Stancliffe, TRIBE set out to redefine performance nutrition through natural, plant-based ingredients.
Today, the company’s range of protein bars, nut butters, and energy snacks are trusted by thousands of consumers nationwide.
Supported by investors Mercia Ventures and Yeo Ventures, TRIBE continues to grow rapidly – building new listings, expanding product lines, and strengthening its mission to fuel movement and adventure across the UK.
Powering Growth with Kriya
Kriya’s partnership with TRIBE delivers the liquidity needed to scale sustainably.
- Working capital on demand: Cash released against verified receivables
- Operational efficiency: Finance team can plan confidently against retailer terms
- Scalable funding: Facility grows with order volume
- Operational resilience: Ensures cash flow continuity to support growth and new product launches
Fast Facts
- Founded: 2015
- Founders: Rob Martineau & Tom Stancliffe
- Headquarters: London, United Kingdom
- Equity Funding: £2.4m from Mercia Ventures and Yeo Ventures (2025)
- Retailers: Sainsbury’s, Tesco, Waitrose, Morrisons, Ocado, Holland & Barrett, WH Smiths and more
