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Smartology

Customer since:
2017
Region:
London
Industry:
Advertising Technology

"What keeps me up at night? Running out of money. Businesses have a life of their own in that you need to keep feeding them and scaling them."

Mark Bembridge
Founder + CEO
  |  
Smartology
Mark Bembridge, Founder + CEO of Smartology
Challenge

Long payment terms

Solution

Kriya lending

How Smartology balanced creditors and debtors with invoice finance

Smartology is one of the top 10 AI companies in the UK with a unique semantic matching platform that brings content and audiences together.

Caught between having to pay their creditors monthly and waiting 90 days to get paid by their debtors, they needed a solution. Invoice finance lets them access the cash tied up in those invoices as soon as the work has been completed. For Smartology, invoice finance fixes a fundamental problem and enables them to keep the business running.

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