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Keep business flowing brilliantly

Call on a suite of fluid financial services, integrated with your business on a single platform.
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B2B, on your terms daily
Get payments
Let cash flow, seamlessly
Get lending
Grow with confidence
Get authentication

Why get started with Kriya?

Kriya is a brand new toolkit for business from a leading fintech with twelve years at the industry’s cutting edge. We put smarter payments, lending and authentication right at your fingertips. So you can focus on goals and growth – not distractions and delays.

Kriya is the new name for MarketFinance. We are a fintech platform that keeps business flowing brilliantly by providing frictionless access to payments, credit and working capital through seamless integrations and instant credit decisions.
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Keep customers sailing through checkout, with flexible payment and credit options. You're paid instantly, your buyers pay us how and when it suits them, and the market keeps moving.

All quick, consolidated and trackable.

Meet Kriya Payments

Skrap are a B2B construction marketplace. Their customers expected longer payment terms, which they weren’t able to offer as they had to cover their own costs and pay suppliers in a timely manner. They solved this problem by offering credit at checkout with Kriya Payments!

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baa ram ewe secured an order with a large department store, but the high volumes meant longer payment terms. An invoice finance facility allowed then access funds tied up in their invoices so they could get back building their business.

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Call on flexible lending right when you need it, whether your goal is to bridge a gap in your cash flow or invest in future growth.

Meet Kriya Lending


Get customers into your system faster and more securely. So you have less risk and more time for growing your business.

Meet Kriya Authentication

Customers we're proud to serve

Power-up your business

The numbers speak for themselves


B2B Payments processed
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Credit advanced to suppliers and buyers
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Transactions processed
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Hot off the press

Highlights from recent months. Thought pieces, good-to-know information, and business wisdom from our community.
Industry Insights
Jan 17, 2023
Anil Stocker, Co-Founder and CEO at Kriya, on businesses in the UK in 2022 and 2023.

Reflections on 2022 and looking ahead to 2023

How companies can navigate their business finance in 2023 and take advantage of key trends such as embedded finance

Anil Stocker
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UK Embedded Finance Index 2022

New Research: UK Embedded Finance Index 2022

New Kriya research shows high levels of awareness of Embedded Finance among UK B2B SMEs. But with implementation intent being 3 years on average, this means thousands of UK firms are leaving money on the table.

Kriya Team
Read more
Kriya Payments
Jan 18, 2023
Flexible payment options for B2B eCommerce WooCommerce businesses with Kriya.

More flexible payment options for WooCommerce B2B eCommerce stores with our Kriya plug-in

WooCommerce B2B stores can now easily add business buy now, pay later options within their eCommerce checkout thanks to the Kriya Payments plug-in

Muks Iqbal
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Industry Insights
Jan 12, 2023
What is open banking and how does Kriya use it?

How Kriya uses open banking to make accessing credit even easier for businesses

At Kriya we use open banking to help our customers access credit and support their business even more seamlessly. In this blog post we break down the what, why and how of open banking.

Nikhil Shah
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Financing for Sole Traders in the UK

Sole traders make up 56% of the UK’s private sector business population, yet they’re a chronically underserved group when it comes to financing options.

Craig Flyger
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Company News
Nov 30, 2022
Kriya is the new name for MarketFinance. We are a fintech platform that keeps business flowing brilliantly by providing frictionless access to payments, credit and working capital through instant credit decisions and the easiest of integrations.

MarketFinance is now Kriya!

An important milestone for our business: Kriya is the new name for MarketFinance. Our Co-Founder and CEO, Anil Stocker, explains how we keep business flowing brilliantly.

Anil Stocker
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CEO and Co-Founder Anil Stocker on digital revolution in B2B eCommerce

From hailing London taxis to ordering an Uber: why an even bigger digital shift will happen in business e-commerce.

Uber transformed the taxi industry forever. The same digital change is now coming for business e-commerce.

Anil Stocker
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Kriya keeps good company

Our products are built on partnerships developed over twelve years in the business. Together we’re in good hands with backers like these.
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Built for, and with, the business community

Integrating our platform into the heart of your business makes good things happen – and great things possible.